Ah, the ever-familiar realm of social media. It extends beyond merely amusing cat videos and humorous memes; it serves as an access point to a vast global marketplace comprising over 10. 62 billion users as of January 2025.

The social landscape has evolved since the days when businesses only needed to share organic content to enhance their marketing strategies. Nowadays, with over 93% of social marketers utilizing Facebook and 78% turning to Instagram, distinguishing oneself from competitors is increasingly challenging. So, how can your company cut through the noise?

The astute solution is to hire a social media manager.

Social media platforms continually shift the criteria for brand content. Consider the complexities of the Facebook algorithm: understanding it and knowing how to engage with it is essential for successful marketing on that platform. This underscores the importance of employing a skilled social media manager.

You may be wondering how to identify a suitable candidate for the social media manager role. Is there a more efficient method than sifting through countless CVs and social media portfolios? Fortunately, there are specialized social media assessments available, which we will explore further in this article.

If you’re still unsure about hiring a social media manager, let’s explore some compelling reasons to consider it.

Regular and consistent social media posts
“I’ll handle the social media posts tomorrow; they don’t take long. ” Have you ever thought that? Many of us tend to push social media tasks down our growing to-do list, which can be a mistake.

What starts as a promise to post tomorrow often becomes a delay that stretches into weeks, leaving your followers to wander off. And what exactly are you posting? Is it merely routine, or is there a strategic plan in place?

Social media managers excel at developing a coherent social media strategy, ensuring that your content resonates with your audience and fosters trust in your organization.

A social media manager will keep your followers informed about your brand through regular posts. Attracting new audience members is easier when you consistently share fresh and engaging content.

Stay updated with social platform changes
Recall the Facebook algorithm we discussed earlier? Every social media platform has its own algorithm. Social media managers monitor algorithm changes and trends so they can adjust your content appropriately.

They also explore emerging platforms and devise effective strategies for your business to thrive on them. For instance, TikTok might not have seemed relevant for enterprise marketing, but 72% of TikTok users surveyed between 2020 and 2025 found its ads more inspiring than those on other platforms. Consequently, brands are beginning to tailor advertisements specifically for the TikTok audience.

Social media managers track these changes and trends so you don’t have to.

Engage with your users and grow your audience

Employees cannot continue to post content on your social channels without a clear strategy. Audiences seek engaging material, and they want to feel valued by your organization. If you seem apathetic toward them, they are unlikely to care about your brand.

A social media manager consistently monitors your pages for any threats to your brand’s reputation and can gather valuable insights by soliciting feedback from followers about their preferences on social media.

Timely responses to both positive and negative feedback are crucial, as they demonstrate that your organization is attentive and addressing concerns. Social media can then serve as an effective tool for enhancing customer experience.

Represent your brand effectively
As mentioned earlier, managing threats to reputation is essential, and social media managers play a key role in safeguarding your brand.

Every message, comment, and review on your social channels can significantly influence your organization, positively or negatively. Social media managers remain vigilant and are equipped with processes to address issues swiftly and professionally. They know how to maintain your brand’s image and resolve potential problems.

It is essential for your social media manager to have substantial experience in this field since they can resolve issues before they escalate. While one or two negative reviews may seem trivial, consumers often trust unfamiliar opinions nearly as much as those of friends. Remarkably, around 85% of consumers view strangers’ reviews as credible, and 60% say negative reviews may deter them from using a business.

Minor issues can rapidly escalate if not addressed promptly. Your social media manager wears many hats, but their role as a problem solver is crucial for your brand’s reputation.

Post analysis
Evaluating your social posts involves much more than simply counting likes and engagement. Social media managers know how to deliver a comprehensive overview by utilizing reporting and analytics tools.

They can identify the best-performing posts, analyze demographics, track clicks on your post links, determine optimal posting times, and more. Analyzing posts is a scientific endeavor, and this data can refine and enhance your social media strategy.

For example, a monthly social media report can provide insights on:

Achievements for that month

Performance of content compared to previous months

Recommended next steps

Social media managers not only assess the effectiveness of your organization’s posts but also monitor competitors and stay updated on emerging trends.

Saves you time and money
You might be concerned about the additional expense of hiring a dedicated social media manager, but they not only save you time but will also save you money in the long run. A skilled social media manager will closely monitor campaigns to ensure effective spending, and their prompt actions to safeguard a brand’s reputation can be invaluable.

When considering the cost of hiring a social media manager, it’s important to view it from a broader perspective. Factor in the time needed for posting, engagement, research, analysis, and developing, managing, and refining your social media strategy. Then, multiply that by the number of social media channels you have or wish to establish, as each requires a tailored approach.

All that sounds exhausting, doesn’t it? It accumulates to a considerable amount of time if you attempt to manage it yourself, and that lost time could instead be invested in growing your business if you hire a social media manager. Additionally, you will have the peace of mind knowing that your social strategy and implementation are in the hands of an expert.

How to hire the best social media manager