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The Edo State Government has announced that the rebranding of its football club, Bendel Insurance Football Club has started to yield dividends as the sale of the club’s traditional yellow and green jerseys (pictured above) has fetched it a whopping N26 million.

An elated Deputy Governor of the State, Comrade Phillip Shaibu who disclosed this in Benin City during the week said the sale of jersey was just one of the things they lined up to undertake in the rebranding of Bendel Insurance.

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“We know that football is business and we just said we should try out with the sale of the jerseys and you can’t believe we realised about N26 million from it,” he disclosed.


Bendel Insurance FC in their traditional home kit

He said Bendel Insurance will not be run purely as a government club but that the state government will inject about N300 million as take off grant for them, adding that the new look Samuel Ogbemudia Stadium which is the home of the club would have a section reserved for sale of the club’s merchandise to fans.

Comrade Shaibu who is a registered player of Bendel Insurance also assured that everything is being done to ensure the Nigeria National League (NNL) club, which gained promotion to the NPFL after many years in the doldrums but got relegated again, will return to the elite league.

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